8th October 2014
In
In production, Inspiration
Resort skiing is the least natural of all the sports that take place in nature.
Steve Casimiro, former editor of Powder Magazine, on the “soul of skiing”. “Of all the adventure sports, skiing is the most commercial, the most unified around amusement park-style playgrounds, the most populated by people who do it as a pastime, not a passion. Surfing, despite the fact that the surf industry is comprised mostly of brands that sell fashion, still feels soulful at its essence — searching seems redundant.”